Have you ever surfed the Facebook app or website and seen this promoted post or ad in the middle of your feed? This is simply how Facebook makes money, selling ads. In this series, we’re comparing those channels against Facebook and take a closer look from a performance marketing perspective. The Apple Tracking Transparency “ATT” introduced by Apple didn’t just affect user tracking for good, it gave other platforms like Pinterest, Reddit… a chance to compete with Facebook and get a piece of the advertising cake. It is getting expensive day after day, which got advertisers thinking about new ways to approach ad channels to achieve diversification and decrease costs while growing. If you use Facebook Ads for your business, you must have noticed that recently it has become not so effective. As their main channel to advertise and reach both new and existing users. Businesses were getting high returns on ad spend but also had to pay more due to high competition and relied solely on Facebook Ads.

That effectiveness came with a two-sided sword. They’re effective, so effective that nowadays everyone is really concerned about their privacy because of the Facebook Algorithm. Facebook ads continue to be the gold standard for businesses (and startups!) to advertise their product or service. I am a firm believer in the philosophy of “good things come in small packages.” I’m talking about more than just cute, tiny corgis and newborn babies, but also about the smaller social media channels.

Pinterest ads reddit